Secondary Regional Impact

David Lehr is a Reuters Fellow with the Digital Vision Program at Stanford University focusing on applying technologies to help improve incomes for agricultural producers in the developing world. David's prior experience includes long stints at PalmSource and Adobe, where among other things he started and managed Adobe's business in China.

David speaks Chinese (Mandarin) and holds a Masters in international management from the University of California, San Diego.

Many farmers in the developing world, often small and in rural areas, lack relevant market information, limiting their access to better markets and better prices for their produce. Project Market Light will change this by delivering information on-demand, directly to cell phones on a fee-for-service basis. By partnering with major content providers and cell phone operators to deliver content, turning this need into a commercially viable operation.