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VayuMandee- a Marketplace SaaS platform + a Brick and Mortar Social eBusiness model, a force multiplier to farming communities


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By Gerard Rego - Posted on 09 January 2010

As a micro-valuechain aggregator, we are building a Marketplace Software as a Service platform (Embedded with proprietary supplychain and inventory optimization algorithms built into a community model) + a Brick and Mortar business model that will enable millions of farming communities leverage aggregation, drive market access and catalyze rural economies. The result VayuMandee will enable social eBusiness and Social Commerce around micro valuechains in renewables.

Aggregating micro value chains as a for-profit social business model ~ SVO, Biofuels, Biochar & Eri Silk
http://fellows.rdvp.org/gerard-rego/aggregating-micro-value-chains-as-a-for-profit-social-business-model-svo-biofuels-biocha

Building a Software as a Service (SaaS) marketplace platform to leverage technology (ICT) to catalyze local economies
http://fellows.rdvp.org/gerard-rego/building-a-software-as-a-service-saas-marketplace-platform-to-leverage-technology-ict-to

Social eBusiness based marketplaces are the next step
http://fellows.rdvp.org/gerard-rego/social-ebusiness-based-marketplaces-are-the-next-step

Gandhi's "Swadeshi" or local economic grid model is the future
http://fellows.rdvp.org/gerard-rego/gandhis-swadeshi-or-local-economic-grid-model-is-the-future

Micro is the new Macro and the next tectonic shift!
http://fellows.rdvp.org/gerard-rego/micro-is-the-new-macro-and-the-next-tectonic-shift

Micromarketplaces are the future
http://fellows.rdvp.org/gerard-rego/micromarketplaces-are-the-future

VayuMandee - Pain point being solved for VayuGrid ecosystem:

i. First Mile channel Village Radius Supply Chain Community Interface
ii. Lower SG&A and take Cost-Out of ecosystem and value chain (Farming community + Microfranchisees + VayuGrid Organization
iii. Connecting Workflow from Upstream (Cropcycle) to Midstream (Post Harvest) to Downstream (Products & by-products)
iv. Commerce & Revenue for Products & Services to the farming and demand side communities

Business: Supply Chain Community Intermediation

Business model: BAM + SaaS (Software as a Service) – Community Supply chain Access & Commerce

VayuMandee Revenue model: % of BOM (SKU) Transaction + Community Commerce from VayuGrid Aggregated Product & Services Portfolio

VayuGrid VayuMandee Revenue model: Licensing + % of BOM (SKU) transaction from VayuMandee+ % of transaction from Community Commerce from VayuGrid Aggregated Product & Services Portfolio (from all 4 points listed in the pain point)

Operating model: MSME Franchisee/Local Village Entrepreneur

Market model: Direct2Community Channel

Key roles for VayuMandee:

Access & Delivery of Products & Services:
1.Village Community & Ecosystem Interface
2.Authentication/V&V
3.Cropcycle Products & Services
4.Discovery of community aggregation products & services
5.Collaboration – Cropcycle PFR (Planning, Forecasting & Replenishment) Community
6.Digitization services
7.Open community (Non-VayuGrid Supply Chain) trade of products & services for the village
8. Catalog & Listing Services
9.Education & Awareness

Community2B commerce:
1.VayuGrid community business & commerce
2.Weights & Measures
3.Fulfillment
4.Logistics
5.Warehousing
6.Contract
7.Legal
8.Banking & ecommerce/mobile commerce
9.Documentation

What is VayuMandee addressing as pain points;
* Village or Village cluster Community Interface for Access & Delivery for all products & services for all farming supply chain communities around the cropcycle

* Capture local inventory and catalyze through market-discovery such as skills, logistics, mechanization, etc. mapped to demand-supply enabling optimization of inventory utilization driving commerce

* Through rural entrepreneurs who will set up VayuMandees

What will VayuMandee be measured against as a bottomline?

* Farming communities leverage aggregation pricing saving over 30% on pricing to access our supply chain products and services such as seed, custom organic manure & fertilizers, pesticides, etc. creating economies of scale & scope

* Enable farming communities leverage the footprint to deliver excess inventory of skills, mechanization or other services driving greater ROI from existing CAPEX

* Access to FMV (Fair Market Value) information and completion of the cropcycle to online transactions and commerce

* Catalyze village level communities & commerce through a grid linked across the networks of other VayuMandees

* Creating village level entrepreneurs who can enable access & delivery of agricultural products and services critical to the bottomline such as energy as a service (off-grid to grid), access to micro banking/finance/insurance/healthcare, etc. which will create a better standard of living and drive value in communities

VayuMandee will enable as a business model;
* Lowering SG&A for farming communities and the business through information workflow

* Create aggregation pricing through proprietary algorithms thet enable optimization of resources - land, capital & skills to drive costs down and include the valuechain

* Create efficiencies through integration of communities and resources connected to the grid

* All via Inclusion of microcommunities to create wealth and sustainable ROI & ROE

The model is to connect Communities via a People+ICT interface as a Service measurable in the P&L, Cash Flows and Balance Sheets of the farming communities, the entire value chain and the business, via an inclusive model of microvaluechain aggregation model. We believe that VayuMandee will be a force multiplier and a competitive advantage for our farming communities and agricultural valuechains around non-edible renewables. Time will tell.

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