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Business UNusual
Facilitating United Nations reform through partnership. That's the title of a recent report presented on December 2005 by the United Nations on how "United Nations partners with business and civil society in order to advance a cause or to place an issue on the global agenda. Such partnerships leverage the reputation and networks of the United Nations and key stakeholders to promote vital development issues, including the Millennium Development Goals (MDGs). As cases profiled in this report show, business can make an important contribution to agenda setting not only through financial support, but also through its expertise and extensive reach. This holds true both for the demand side, through outreach to its consumer base, and for the supply side, through its relations with suppliers and other business partners."
The entire report is available at:
http://globalpublicpolicy.net/businessUNusual
And you can watch a 58 min. video (without commercials
) at:
http://info.worldbank.org/etools/bSPAN/PresentationView.asp?PID=1611&EID=787