I found the concept of "Not Just For Profit" group very interesting.

We can clearly see the profit-driven business model resulted serious market failures and created the extreme wealth and poverty in the world, which in term causes many social economic problems and environmental imbalance.

The Not-Just-For-Profit group promote five points for any businesses in order to succeed in the long run:

1) profit-making;
2) community;
3) ethics;
4) individuals;
5) environment.

To me, this is more holistic view of any business. Please visit: http://www.notjustforprofit.org/